BRIEF:

More Than a 1000 follows Tickford Racing during the 2020 COVID Pandemic in the lead up to the Bathurst 1000. Following the team for a 4 month straight period as border restrictions and lockdowns caused the team to jump from state to state in order to complete the racing season.

The documentary showcases unparalleled insight into a Supercars Team, as IFM embedded itself within the team during the shooting period.

CLIENT:

Tickford Racing

PRODUCER:

Infocus Media

DELIVERY:

Fox Sports / Channel 7 / Kayo Sports / Web

BRIEF:

IFM was tasked with producing an episode of Fox Sports’ “Supercars Life” series, following James Courtney as he gained his maiden podium finish following a heavy crash in Darwin. The episode was shot, edited, and delivered in the days following the race it was shot, ready for broadcast the following weekend.

CLIENT:

AME Management x FOX Sports

PRODUCER:

Infocus Media

DELIVERY:

Broadcast

BRIEF:

IFM was tasked with following Matt Wright at his Top End Safari location, showcasing the link between his brand and Ford Australia, as well as Ford backed v8 Supercar team, Tickford Racing.

CLIENT:

Collaborative effort between Ford Australia, Tickford Racing and Matt Wright

PRODUCER:

Infocus Media

DELIVERY:

4k Video for Social Media Streams

BRIEF:

To celebrate 55 Years of Mustang within Australia, IFM was employed to conceptualise, and execute a video that highlighted the heritage of the Mustang in Australia. IFM carried out the concept, brief, and execution of the project. shot at the Geelong Ford Proving Ground location.

CLIENT:

Collaborative effort between Ford Australia, Tickford Racing and Supercheap Auto

PRODUCER:

Infocus Media

DELIVERY:

4k Video for Social Media Streams

BRIEF:

IFM was approached by McLaren Automotive to document their customer experience at the 2020 Bathurst 12 Hour. Combining a mix of both race and corporate footage, IFM was able to deliver a product that met the clients brief whilst also exceeding expectations. IFM also produced real time social media content throughout the event.

CLIENT:

McLaren Automotive

PRODUCER:

Infocus Media

DELIVERY:

4k Video for global distribution.

BRIEF:

IFM was tasked with producing this piece for the newly formed Cooldrive Racing Supercars team under the new Blanchard Racing Team banner. Opting to orient the story around the history and past successes of the Blanchard Family name, IFM produced this short hype video to announce the new team on the block.

CLIENT:

Blanchard Racing Team

PRODUCER:

Infocus Media

DELIVERY:

4k Video for Social Use

BRIEF:

IFM was approached by award winning photographer Jason Robins to produce a promotional film encompassing the quality and variety of Robins’ work. Shot over an 18 month period, the film was shot and produced by IFM with an original narration by Jason.

CLIENT:

Jason Robins Photography

PRODUCER:

Infocus Media

DELIVERY:

4k Video for global distribution.

BRIEF:

To kick off the 2020 Supercars season, IFM was tasked with both concept creation and delivery of Supercheap Auto Racing’s 2020 livery unveil. Taking a different approach, an abandoned diary facility was sourced for the car to show off it’s capabilities, whilst simultaneously showcasing the brand and sponsors.

CLIENT:

Supercheap Auto

PRODUCER:

Infocus Media

DELIVERY:

4k Video for social media streams.

BRIEF:

A joint collaboration between Supercars and Truck Assist comes this behind the scenes look at a night race at the 2020 Sydney Supersprint with Tickford Racing driver Lee Holdsworth.

CLIENT:

Truck Assist // Supercars

PRODUCER:

Infocus Media

DELIVERY:

4k Video for social media streams.

BRIEF:

Freightliner and Brad Jones Racing came to IFM looking to build on the successes of their previous annual car reveal. IFM developed the concept, sourced the location and produced the video heeding great success. Amassing over 160,000 views in less than 24 hours, IFM delivered the project on a tight deadline, completing the shoot, edit, colour grade and sound design in under 12 hours.

CLIENT:

Freightliner // Brad Jones racing

PRODUCER:

Infocus Media

DELIVERY:

HD Video for Social Media Streams

BRIEF:

Created to highlight the rise of up and coming talent Thomas Randle, “Into The Fire” is a mini-documentary following Randle in the lead up to his first “main game” Supercars drive.

CLIENT:

Scandia Racing // Tickford Racing

PRODUCER:

Infocus Media

DELIVERY:

4k Video for Broadcast and Social Media streaming.

INFO:

To launch Monster Energy’s 2020 Supercar livery, IFM was tasked with a static launch, aiming to differentiate from the rest, Big Plans in Melbourne was employed to project graphics (also designed by IFM) onto the car, hazing the room also accentuated the graphics, creating a very stylised piece for Monster Australia.

CLIENT:

Monster Energy

PRODUCER:

Infocus Media

DELIVERY:

4k Video for global distribution.

BRIEF:

The Bathurst 1000 is often only viewed either trackside, or on TV, this social piece was commissioned to explore the inner workings of a V8 Supercar team, whilst also showcasing the atmosphere and lure of The Great Race.

CLIENT:

Milwaukee Racing // 23Red Racing

PRODUCER:

Infocus Media

DELIVERY:

4k Video for Social Media Streams

BRIEF:

Shot and edited on location at the Bathurst 1000, “The Day That Can Take You Anywhere” is an emotive piece commissioned by Tickford Racing, the gain an insight into the thoughts and emotions of drivers heading into the greatest race of the Supercars calendar.

CLIENT:

Tickford Racing

PRODUCER:

Infocus Media

DELIVERY:

4k Video for Social Media Streams

BRIEF:

Shot and edited on location in Newcastle, Milwaukee Racing commissioned IFM to create a piece focused on showcasing an individual of the team and their role throughout a weekend, resulting in a brief social media piece following car engineer, Brendan Hogan.

CLIENT:

Milwaukee Racing

PRODUCER:

Infocus Media

DELIVERY:

4k Video for Social Media Streams

BRIEF:

Eager to display the capabilities of their tooling products, and relationship with Tickford Racing, Sandvik Coromant approached IFM to produce a content piece which demonstrated both of these elements. IFM developed the concept, shot, edited and colour graded the project, delivered to social media.

CLIENT:

Sandvik Coromant // Tickford Racing

PRODUCER:

Infocus Media

DELIVERY:

4k Video for Social Media Streams

BRIEF:

Honda and NGK came to IFM with an aim to produce a spark plug commercial dissimilar of those done previously. Shot during a round of the Australian Supercross Championship, the 1 minute spot follows Brett Metcalfe and his story, showcasing the product whilst also tying in other sponsors of Honda.

CLIENT:

Honda Australia // NGK Spark Plugs

PRODUCER:

Infocus Media

DELIVERY:

4K Video for Facebook and YouTube

BRIEF:

The brief for this shoot was quite simple, Freightliner and BJR wanted to showcase the Riverina region aswell as their new 2018 car, and what better way to do it than by driving the new car on an iconic Riverina road. This entire project was shot and delivered in 24 hours, including shoot, edit, colour and sound design. The spot went on to be one of the highest viewed supercar reveals ever published.

CLIENT:

Freightliner // Brad Jones racing

PRODUCER:

Infocus Media

DELIVERY:

HD Video for Social Media Streams

BRIEF:

Cooldrive Racing came to IFM looking to reveal their car in more unconventional fashion, showcasing handing over the reigns between past and future drivers. Shot over multiple locations, IFM completed the shoot, edit and colour.

CLIENT:

Cooldrive Auto Parts

PRODUCER:

Infocus Media

DELIVERY:

HD Video for Social Media Streams

CLIENT:

Honda Australia

Producer:

Infocus Media

Delivery:

HD Video for Social Media Streams

BRIEF:

Harley Davidson came to IFM with an aim of highlighting their sponsorship within Supercars, through integrating ex-NRL star, and Harley Davidson ambassador, Dan Conn. This short spot shows the thrill of a V8 supercar compared to the relaxation of a Harley motorcycle.

CLIENT:

Harley-Davidson Australia

PRODUCER:

Infocus Media

AGENCY:

303Mullenlowe

DELIVERY:

4K 1:1 Format for Facebook and Instagram

CLIENT:

Honda MX Australia

PRODUCER:

Infocus Media

DELIVERY:

HD Video for Social Media Streams

BRIEF:

Showcase Nick Percat’s Boost Mobile V8 Supercar livery.

CLIENT:

Boost Mobile Australia

PRODUCER:

Infocus Media

DELIVERY:

HD Video for Social Media Streams

Client:

Repco Authorised Service // Brad Jones Racing

Producer:

Infocus Media

Delivery:

HD Video for Social Media Streams